EMIL ALEX 2018

As the Hyperloop One system positions itself to be the fastest mode of terrestrial transport, there are concerns around the safety and comfort levels associated with the passenger experience. We worked as a multi-disciplinary team to address these potential barriers to adoption

Upon conducting extensive qualitative research and field study, we identified overlaps between physical and emotional comfort associated with high speed travel. These insights informed the design direction of the project. 

Insights gather from the research allowed us to create a customer experience that addressed the pain points while enhancing the highlights associated with Hyperloop One.

Anticipatory notifications and active in-app journey tracking allowed us to establish new feedback loops that made passengers feel more at ease and created an enjoyable Hyperloop One experience. 

TEAM

Emil Alex

Nic Hansen

Sanchit Gupta

Linn Huang

Sophie Shao

MY ROLE

Service Design Lead

User Researcher

Rapid Prototyping

Co-presenter

TOOLS AND METHODOLOGIES

Screeners / User Surveys / In-depth Interviews / Field Research / Contextual Inquiry / Affinity Diagrams / Journey Mapping / Visual Design / Wire-framing / Rapid Prototyping / UI Design / User Testing  

THE CHALLENGE

The goal of the project was to research potential barriers to adoption  and their solution for the HYPERLOOP ONE system. My team focussed on the “perception of safety” as a factor and worked across a span of five months to develop a robust solution.

THE CONTEXT

APPLICATION SCREEN

VISUAL DESIGN

FONTS

ROBOTO

Roboto was chose as the primary font for the development of the concept as it aligned with the the clean and simple aesthetic requirement

HYPERLOOP

HYPERLOOP

06:34 AM

Pod arriving on time

Pod arriving on time

COLOR PALETTE

PRIMARY COLORS

#363739

#FFFFFF

SECONDARY COLORS

#53237A

#18BDF0

#A0A09F