THE HYPERLOOP EXPERIENCE
UX RESEARCH & UI DESIGN
Defining a customer's journey in the proposed Virgin Hyperloop One
As the Hyperloop One system positions itself to be the fastest mode of terrestrial transport, there are concerns around the safety and comfort levels associated with the passenger experience. We worked as a multi-disciplinary team to address these potential barriers to adoption
Upon conducting extensive qualitative research and field study, we identified overlaps between physical and emotional comfort associated with high speed travel. These insights informed the design direction of the project.
Insights gather from the research allowed us to create a customer experience that addressed the pain points while enhancing the highlights associated with Hyperloop One.
Anticipatory notifications and active in-app journey tracking allowed us to establish new feedback loops that made passengers feel more at ease and created an enjoyable Hyperloop One experience.
Service Design Lead
TOOLS AND METHODOLOGIES
Screeners / User Surveys / In-depth Interviews / Field Research / Contextual Inquiry / Affinity Diagrams / Journey Mapping / Visual Design / Wire-framing / Rapid Prototyping / UI Design / User Testing