THE HYPERLOOP EXPERIENCE
UX RESEARCH & UI DESIGN
Defining a customer's journey in the proposed Virgin Hyperloop One
CONTEXT
As the Hyperloop One system positions itself to be the fastest mode of terrestrial transport, there are concerns around the safety and comfort levels associated with the passenger experience. We worked as a multi-disciplinary team to address these potential barriers to adoption
INSIGHT
IDEA
Upon conducting extensive qualitative research and field study, we identified overlaps between physical and emotional comfort associated with high speed travel. These insights informed the design direction of the project.
Insights gather from the research allowed us to create a customer experience that addressed the pain points while enhancing the highlights associated with Hyperloop One.
IMPACT
Anticipatory notifications and active in-app journey tracking allowed us to establish new feedback loops that made passengers feel more at ease and created an enjoyable Hyperloop One experience.
TEAM
Emil Alex
Nic Hansen
Sanchit Gupta
Linn Huang
Sophie Shao
MY ROLE
Service Design Lead
User Researcher
Rapid Prototyping
Co-presenter
TOOLS AND METHODOLOGIES
Screeners / User Surveys / In-depth Interviews / Field Research / Contextual Inquiry / Affinity Diagrams / Journey Mapping / Visual Design / Wire-framing / Rapid Prototyping / UI Design / User Testing
THE CHALLENGE
The goal of the project was to research potential barriers to adoption and their solution for the HYPERLOOP ONE system. My team focussed on the “perception of safety” as a factor and worked across a span of five months to develop a robust solution.
THE CONTEXT
APPLICATION SCREEN
VISUAL DESIGN
FONTS
ROBOTO
Roboto was chose as the primary font for the development of the concept as it aligned with the the clean and simple aesthetic requirement
HYPERLOOP
HYPERLOOP
06:34 AM
Pod arriving on time
Pod arriving on time
COLOR PALETTE
PRIMARY COLORS
#363739
#FFFFFF
SECONDARY COLORS
#53237A
#18BDF0
#A0A09F
