EMIL ALEX 2018

Creativity Explored is a San Francisco based non-profit that provides guidance and assistance for artists with learning disabilities. During our year long project , our objective to was learn the organizational values of Creativity Explored and find a meaningful way to make these values more present in the workplace

Through our research we uncovered a need for the organization to document and celebrate their values so that they withstand future growth and transition.

We created Creativity Cards, A deck of 42 activity cards designed to be completed by students and teachers in the studio. Each activity is designed to be done with materials found in the studio, and can be completed in a day.

The Creative Cards toolkit enabled Creativity Explored to highlight its organizational values in a fun and engaging way. Each card represents one of nine values and are designed such that teachers can use them with students. 

TEAM

Daniel Olarte

Emil Alex

Emily Booth

Kris Fung

Natasha Noltimier


 

MY ROLE

UX Researcher

Service Designer

Co-presenter

TOOLS AND METHODOLOGIES

User Surveys / Interviews / Field Research / Contextual Inquiry / Journey Mapping / Rapid Prototyping / A_B Testing / Validation / Published Report 

THE CHALLENGE

In a year long collaboration, four teammates and I set out to understand to positive core of local non-profit, Creativity Explored. Our objective to was learn the organizational values of Creativity Explored and find a meaningful way to make these values more present in the workplace.

THE CONTEXT

USER RESEARCH

We interviewed eleven members of the Creativity Explored community and asked them the reasons they were drawn to this organization. We asked about the culture of the organization and what it was about that culture that resonated with them. In addition to our conversations, we asked participants to write love letters to Creativity Explored, explaining their strong feelings as if it were a loved one.

CREATIVITY EXPLORED'S ECOSYSTEM

Based on the information we gathered from our research, we we able to create affinity diagrams that highlighted the pain-points and opportunity areas within the organizational structure of Creativity Explored.

SYNTHESIS

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