EMIL ALEX

RESEARCH + STRATEGY

METHODOLOGY

BRINGING BUSINESS AND DESIGN CLOSER

WITH A MULTI -FACETED APPROACH

BUSINESS
COMPETITIVE POSITIONING
& VALUE PROPOSITION DESIGN
MBA in
DESIGN STRATEGY
CALIFORNIA COLLEGE OF THE ARTS
SAN FRANCISCO, CA
TECHNOLOGY
HMI SPECIALIST &
PROTOTYPING TECHNOLOGIST
Bachelor of DESIGN in
PRODUCT DESIGN
NATIONAL INSTITUTE OF DESIGN
AHMEDABAD, INDIA
HUMAN VALUES
USER CENTRIC RESEARCHER &
DESIGN THINKING METHODOLOGIST
MFA in
INTERACTION DESIGN
CALIFORNIA COLLEGE OF THE ARTS
SAN FRANCISCO, CA

As a UX specialist with six years of professional experience in user research and product development, I utilize the principles of design thinking to identify opportunities and address unmet needs with efficiency and elegance. By thinking laterally and drawing from a diverse range of skills and expertise, I am keen on tackling new challenges and  delivering on the promise of good design.

 

EXPERIENCE

2016

LEVEL 2 LLC
UX DESIGNER
  • Designed a new experiential offering for Headspace

  • Created the positioning strategy for the product

2017

STAIR AWARE
UX STRATEGY CONSULTANT
  • Conducted qualitative research with the target audience

  • Defined clear value proposition

  • Carried out market segmentation and sizing of the target demographic

2015-2016

CREATIVITY EXPLORED
UX RESEARCHER

2018

KEEPSAFE SOFTWARE INC.​
UX RESEARCHER
  • Utilized generative research methodologies to discover and define new opportunity spaces 

  • Conducted 50+ remote interviews to identify unmet needs amongst potential customers

2018- PRESENT

SERVICENOW
UX RESEARCHER
  • Planning and conducting research studies focussed on improving efficiency and productivity of the ServiceNow employee base as customer-zero for the company's product offerings

  • Focus on Employee Portal and internal Mobile App

  • Working across multiple departments such as Sales and HR to resolve usability and IA related issues

2012-2015

INVENTINDIA INNOVATIONS
PRODUCT DESIGN LEAD
  • Identified core aspects of the organization’s culture through primary research

  • Increased engagement of the donor base by improving communication

  • Developed a creative toolkit to facilitate a smooth transfer of leadership

  •  2nd hire after the founding of the firm (helped grow the workforce to 24)

  • Led a team of 4 designers and 2 engineers • Helped launch 6 products

  • Developed online payment portal interfaces and the ecosystem for its physical devices

  • Main areas of focus:

    • Information architecture

    • Biometric security devices

    •  Water Purification systems

    • Laboratory systems

    • Point of sale terminals

  • Serviced 3 major client accounts in the consumer electronics space for 2 years

  • Managed transitions  between design, engineering and hardware

2011-2012

GSA
SERVICE DESIGNER
  • Reduced information collection time during emergencies for first responder unit by 30% by redesigning the patient form (tested by SAS personnel)

  • Reduced data redundancy by restructuring the information architecture

  • Presented the final proposal to the Scottish Ministry of Health detailing out a service to provide anticipatory care by fostering communal participation

2010-2011

ELECTRIC LOCOMOTIVE DIVISION-INDIAN RAILWAYS
INTERACTION DESIGNER
  •  Redesigned the control panel of the WAP-4 Electric Locomotive

  • Conducted detailed ergonomic analysis (cognitive, physical and spatial)

  • Improved response time by a factor of two

  • Reduced operational fatigue by 15% (tested with pilots and co-pilots)

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CONTACT

For collaborations or additional queries please do feel free to contact me.

emiljalex.com

Tel: 1-415-766-1711

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EMIL ALEX 2018