EMIL ALEX
RESEARCH + STRATEGY
METHODOLOGY
BRINGING BUSINESS AND DESIGN CLOSER
WITH A MULTI -FACETED APPROACH
BUSINESS
COMPETITIVE POSITIONING
& VALUE PROPOSITION DESIGN
MBA in
DESIGN STRATEGY
CALIFORNIA COLLEGE OF THE ARTS
SAN FRANCISCO, CA
TECHNOLOGY
HMI SPECIALIST &
PROTOTYPING TECHNOLOGIST
Bachelor of DESIGN in
PRODUCT DESIGN
NATIONAL INSTITUTE OF DESIGN
AHMEDABAD, INDIA
HUMAN VALUES
USER CENTRIC RESEARCHER &
DESIGN THINKING METHODOLOGIST
MFA in
INTERACTION DESIGN
CALIFORNIA COLLEGE OF THE ARTS
SAN FRANCISCO, CA
As a UX specialist with six years of professional experience in user research and product development, I utilize the principles of design thinking to identify opportunities and address unmet needs with efficiency and elegance. By thinking laterally and drawing from a diverse range of skills and expertise, I am keen on tackling new challenges and delivering on the promise of good design.
EXPERIENCE
2016
LEVEL 2 LLC
UX DESIGNER
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Designed a new experiential offering for Headspace
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Created the positioning strategy for the product
2017
STAIR AWARE
UX STRATEGY CONSULTANT
-
Conducted qualitative research with the target audience
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Defined clear value proposition
-
Carried out market segmentation and sizing of the target demographic
2015-2016
CREATIVITY EXPLORED
UX RESEARCHER
2018
KEEPSAFE SOFTWARE INC.
UX RESEARCHER
-
Utilized generative research methodologies to discover and define new opportunity spaces
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Conducted 50+ remote interviews to identify unmet needs amongst potential customers
2018- PRESENT
SERVICENOW
UX RESEARCHER
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Planning and conducting research studies focussed on improving efficiency and productivity of the ServiceNow employee base as customer-zero for the company's product offerings
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Focus on Employee Portal and internal Mobile App
-
Working across multiple departments such as Sales and HR to resolve usability and IA related issues
2012-2015
INVENTINDIA INNOVATIONS
PRODUCT DESIGN LEAD
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Identified core aspects of the organization’s culture through primary research
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Increased engagement of the donor base by improving communication
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Developed a creative toolkit to facilitate a smooth transfer of leadership
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2nd hire after the founding of the firm (helped grow the workforce to 24)
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Led a team of 4 designers and 2 engineers • Helped launch 6 products
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Developed online payment portal interfaces and the ecosystem for its physical devices
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Main areas of focus:
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Information architecture
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Biometric security devices
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Water Purification systems
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Laboratory systems
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Point of sale terminals
-
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Serviced 3 major client accounts in the consumer electronics space for 2 years
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Managed transitions between design, engineering and hardware
2011-2012
GSA
SERVICE DESIGNER
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Reduced information collection time during emergencies for first responder unit by 30% by redesigning the patient form (tested by SAS personnel)
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Reduced data redundancy by restructuring the information architecture
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Presented the final proposal to the Scottish Ministry of Health detailing out a service to provide anticipatory care by fostering communal participation
2010-2011
ELECTRIC LOCOMOTIVE DIVISION-INDIAN RAILWAYS
INTERACTION DESIGNER
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Redesigned the control panel of the WAP-4 Electric Locomotive
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Conducted detailed ergonomic analysis (cognitive, physical and spatial)
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Improved response time by a factor of two
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Reduced operational fatigue by 15% (tested with pilots and co-pilots)
CONTACT
For collaborations or additional queries please do feel free to contact me.
emiljalex.com
Tel: 1-415-766-1711